Trends In Producing Your Own Marketing Brochures

Sourec : http://www.articleonlinedirectory.com/757661/printing-trends-in-producing-your-own-marketing-brochures.html

Businesses want to always offer the best to their customers, whether it is products, services, or marketing materials. This is their only way to get loyal patrons who will be willing to invest their hard-earned money on the business. Some will try to be as creative as they can be just to capture peoples attention while others will offer extremely low prices. Creativity or low prices, gaining peoples interest and loyalty will basically depend much on how you market your business. People will often base their decisions on how effective you are in convincing them to invest their money on you.

This will require you to establish a tight marketing program that will let you get in touch with your target customers successfully. With todays technology, it should be easy for you to produce marketing materials that will suit your business. But sometimes, you dont have to look any further in order to find the perfect material to invest in. Some of the proven and tested old marketing materials are still effective today as they were in the past. Take the brochures as an example.

Beyond the Boring Rectangle: Fantastic Die-Cut Business Cards

Source - Callum Chapman

Many people completely overlook business cards when starting up their new company, mainly due to the capabilities of social networking on the world wide web. However, traditional networking is still a very valuable source when looking for new customers and clients, and the best way to network in the “real world” is by word of mouth. In most cases family members, friends and other members of the public forget about new start-up companies (which is unfortunate), therefore they need something to remember you by. You guessed it: a business card.
If you want potential customers/clients to hold on to your business card, it needs to stand out from the crowd; it needs to be something special. This amazing compilation showcases some of the freshest die-cutting trends used in business cards – so get your thinking cap on and start designing your business card now. After all, it is likely the most powerful piece of card your company will ever see.

Square-Cornered Cards

These business cards are the same size and shape of common, standard-sized business cards but with a slight twist. The die-cutting process has been used to cut shapes out of the business cards, making them much more interesting and appealing.

Lisa Walker

Business Card Trends You Should Know About

Source - thesmallbusinessplaybook

 Are you still giving out boring business cards that look like something your accountant designed for you?  If so, maybe you should get with the times and create a new business card for your business.
Whenever most people think about business cards, they think of a boring and dated mode of marketing.  But guess what?  Creative individuals and businesses are doing great things with business cards these days.
In recent years, business cards have taken on a new life, with designers and creative types pushing the limits of what we once thought a business card should be.  The right business card can act as one of your most powerful marketing tools and can actually be fun…..if your ready to put some creativity into it.
A great business card should provide basic information about you and your business, but the way you present it can be as creative as you want it to be.  While some recent trends have emerged like adding QR codes and Social Media links on business cards, these are far from unique and will do nothing to liven up an already boring business card.  With some imagination, quality printing, and a little fun…..you can have a business card you’re proud to hand out at your next networking event.  Let’s look at some new trends in business card design that can breathe life into an old medium.

Social Media Business Cards

Whether on Facebook, Twitter or just doing a Google Search….we are all familiar with the standard screen displays for each of these platforms.  Why not have some fun and re-create that experience on your business card?  Creative, fun and original can be used to describe cards like these.

8 Ways to Revamp Your Business Card

Source - entrepreneur

What's NewOf course, some aspects of business cards are industry-specific. What works for a photography studio won't necessarily work for a real-estate agent. That's why it's important to first think about the message you're trying to send. "We're finding more and more business cards are an extension of the brand and the personality of the company," says Rob Schlacter, VP of business services for Staples, Inc. and head of the "Business Cards in Minutes" program.
With that in mind, here are eight of the top trends our experts highlighted to help your company's personality shine through while looking professional:

9 Steps for Planning a Printing Project

Source - PaperLeafPrinting

Every printed project requires you to balance cost, schedule, and quality. You can save money printing a publication by planning early, and by accurately estimating which tasks you can accomplish, and which tasks you would prefer to have us handle. Here is a list of some specific items that you may want to keep in mind when developing your project:

1. Your project budget may be a determining factor in the selection of certain options such as paper, ink, and bindery. Imagine your project at both extremes—the minimum requirement and the maximum impact—and we’ll help you tailor your project to fit within the budget you’ve allowed.
   
   
2. Your schedule will play an important part in completing your project. We realize that schedules don’t always follow an ideal plan. Our production team is prepared to accommodate even the most demanding schedule.

Choosing the Right Paper

Source - Paper Leaf

 

Paper grade defines paper in terms of its use. Each grade serves a purpose, usually suggested by its grade name. Below are some of the most common classifications of printing papers.

• Bond papers are commonly used for letters and business forms. They have surfaces which accept ink readily from a pen or typewriter and can be easily erased.
  
  
• Coated papers are used when high printing quality is desired because of its greater surface smoothness and uniform ink receptivity. There are many kinds: cast coated, gloss coated, dull coated, machine coated, coated one- and two-sides, etc.
  
  
• Text papers are noted for their interesting textures and attractive colors. They enjoy frequent use for announcements, booklets and brochures.
  
  
• Offset papers are considered the most economical printing papers. Offset papers may be used for directories, newsletters, books, direct mail pieces with only a few photographs, and other printing products requiring average quality.
  
  
• Cover papers complement coated and text papers in heavier weights and matching colors for use as covers on booklets, etc. Papers are also made for cover purposes only. Many special surface textures are available. Special characteristics of cover pages include dimensional stability, durability, uniform printing surface, good scoring, folding, embossing and die-cutting qualities. It is a useful rule of thumb that cover stock of the same basis weight as text paper has about twice the thickness.
  
  
• Index papers have two outstanding characteristics—stiffness and receptivity to writing ink. Index is commonly used whenever an inexpensive stiff paper is required.
  
  
• Tag is a heavy utility sheet. Tag board is sometimes tinted and colored on one or both sides. Tag stock has good bending or folding qualities, and a surface adaptable to printing, stamping, or writing.
  
  
• Bristol is one of the board grades, with a softer surface than index or tag, making it ideal for high-speed folding, embossing, or stamping. It is very receptive to ink and has good snap and resilience.

Choosing the Right Ink

Choosing the right ink combinations can have a dramatic effect on your finished product. Use this handy ink guide to help you make the correct ink selection.

• Black ink, as you might expect, is the most common and least expensive ink.
  
  
• Spot colors and tints are printed with premixed inks. You can choose from among thousands of different spot-color inks. A spot color printed at 100% is a solid color and has no dot pattern. A tint is a lightened spot or process color and is created by printing smaller halftone dots of the base color.
  
  
• Process colors are reproduced by printing overlapping dots (halftone screens) of cyan, magenta, yellow, and black (CMYK) inks. Since CMYK inks are translucent, they absorb some colors and reflect others. To create blue, for example, you combine cyan dots and magenta dots. Your eyes merge the cyan and magenta dots to perceive the color blue. Process (CMYK) printing gives us the ability to simulate photographic images using just four basic ink colors.