Choosing the Right Ink

Choosing the right ink combinations can have a dramatic effect on your finished product. Use this handy ink guide to help you make the correct ink selection.

• Black ink, as you might expect, is the most common and least expensive ink.
  
  
• Spot colors and tints are printed with premixed inks. You can choose from among thousands of different spot-color inks. A spot color printed at 100% is a solid color and has no dot pattern. A tint is a lightened spot or process color and is created by printing smaller halftone dots of the base color.
  
  
• Process colors are reproduced by printing overlapping dots (halftone screens) of cyan, magenta, yellow, and black (CMYK) inks. Since CMYK inks are translucent, they absorb some colors and reflect others. To create blue, for example, you combine cyan dots and magenta dots. Your eyes merge the cyan and magenta dots to perceive the color blue. Process (CMYK) printing gives us the ability to simulate photographic images using just four basic ink colors.
  

Postcard Printing Trends

Postcards are one of the most effective components of a marketing strategy and a really practical way to promote your business. Their main purpose is to connect your company with the potential and existing customers. However, postcards have to be designed well. They have to effectively communicate with your target audience. Providentially, a lot of postcard printing trends have emerged. These postcard printing trends are in the service of the company needs. At the same time, postcards are cost effective.
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What include the good postcard printing trends? Firstly, they are in full color because colorful postcards look attractive and vibrant. Not surprisingly, they have a deeper impact on the minds of your potential clients. Secondly, the standard size (of 4″ x 6″ ) has increased to bigger ones, such as 6″ x 9″ or 7″ x 10″. This switch has provided the postcards to be more stylish, so the companies are much more ready to use them in these sizes. Maybe they will cost a little bit more than the standard sized postcards but the benefits are undoubtedly higher. Also, you can combine different sizes and find out what the consumers like more.The next way of using postcards is as a coupon. Nowadays, there are companies that use coupon postcards in order to promote their business. The consumers can benefit from them because can receive a discount if bring a coupon. At the same time it is good for the company because it gets more traffic.
To conclude, many benefits from postcards can be accomplished both for your company and for your clients. If you have a special event, a big sale or only want to present your company in a few words, sending postcards is a good solutions. It is easy, fast, effective and attention-grabbing.