7 ways to save money on your brochure printing

Source: Creativebloq

There’s no reason why you can’t create a brochure that is both cost-effective and beautiful.

Whether you need 10 or 10,000 copies, brochure printing can be an expensive business. So how do you know that it's money well spent? And what can you do to save some cash without skimping on design or print quality? Here are some key factors to take into consideration.

01. Size and page count

When you're trying to be economical, it's tempting to just try and fit as much content and as many images as possible onto fewer pages. This is rarely a good idea, and can easily look cramped, cluttered and unprofessional, yet brochures don't always need to be heavy or large to have the desired effect and create a strong impact. Clear and concise copywriting will ensure that you only include the information that is necessary, and where design is concerned, less is very often more.

Choosing the Right Paper

Source - Paper Leaf

 

Paper grade defines paper in terms of its use. Each grade serves a purpose, usually suggested by its grade name. Below are some of the most common classifications of printing papers.

• Bond papers are commonly used for letters and business forms. They have surfaces which accept ink readily from a pen or typewriter and can be easily erased.
  
  
• Coated papers are used when high printing quality is desired because of its greater surface smoothness and uniform ink receptivity. There are many kinds: cast coated, gloss coated, dull coated, machine coated, coated one- and two-sides, etc.
  
  
• Text papers are noted for their interesting textures and attractive colors. They enjoy frequent use for announcements, booklets and brochures.
  
  
• Offset papers are considered the most economical printing papers. Offset papers may be used for directories, newsletters, books, direct mail pieces with only a few photographs, and other printing products requiring average quality.
  
  
• Cover papers complement coated and text papers in heavier weights and matching colors for use as covers on booklets, etc. Papers are also made for cover purposes only. Many special surface textures are available. Special characteristics of cover pages include dimensional stability, durability, uniform printing surface, good scoring, folding, embossing and die-cutting qualities. It is a useful rule of thumb that cover stock of the same basis weight as text paper has about twice the thickness.
  
  
• Index papers have two outstanding characteristics—stiffness and receptivity to writing ink. Index is commonly used whenever an inexpensive stiff paper is required.
  
  
• Tag is a heavy utility sheet. Tag board is sometimes tinted and colored on one or both sides. Tag stock has good bending or folding qualities, and a surface adaptable to printing, stamping, or writing.
  
  
• Bristol is one of the board grades, with a softer surface than index or tag, making it ideal for high-speed folding, embossing, or stamping. It is very receptive to ink and has good snap and resilience.