What is going to be printed in 2012?

Source - thedirectnews.com

As the New Year 2012 finds its space and some time to breathe in the places which are still facing the conflicts. The age old tradition of writing the books on paper using the pen is still followed among the people who taught the world how to write the good and bad ideas to present them well. A writer is forced by media to add spice to the simple words. Whatever way you write, it has to sell and it has to find its readers.
Worth of a writer cannot be decided by the publication house but it can certainly put you off track. A writer waits to be known as an author. Lots of writers spend good time figuring out what is worth of writing. Unfortunately the media studies lead nowhere. I try to list the some of the things which can make sense. The list below is without any claims and of course if you consider them for serious writing; please consult the research group of your publishing house which will run the statistical tools to determine whether a book must be printed.

Print - the new 'cool' in 2012

Source - By Lyn Davis

Smart printing, that fulfils a particular need or niche, will survive the digital shift into 2012 and beyond. I like to think that print will never disappear. With many people spending their entire working day in front of a screen or glued to their smartphone, easing the commute with a newspaper on the Gautrain or relaxing in the bath with a book after a long day are some of life's great luxuries.

Everyone's still talking about it...Two Sides Autumn Seminar, held in London towards the end of 2011, reaffirmed the popularity of print as an essential medium, citing print as 'the new cool' and having a unique appeal.

Speakers talked about how important print is and results from their surveys suggested the younger generation actually preferred reading on paper than reading on screens!

Comfort factor

According to the November 2011 issue of Loyalty Magazine, editors found that when they transferred their offering from print to online, they received many concerned messages from readers who 'want to be able to flick through and browse' the articles. Many readers suggested that the online news service lacked the comfort factor of a 'real' magazine, so Loyalty decided to go retro and now publish a printed version three times a year.

We here at PocketMedia Solutions are strong believers that print will always be a reliable and innovative way to market your brand. As former BBC online editor Ashley Highfield suggests, "The trick is to help move those brands into the digital age and get the right balance between print and digital." Print is a crucial component to any successful marketing or advertising process.

Trends that We foresee in 2012

1. Chunky catalogues continuing to be replaced with small hand-held forms of print communication in 2012, directing consumers to websites or being used as quick reference guides.
2. Manufacturers finding more ways to become efficient at a lower cost through workflow changes, new equipment purchases and diversification.
   
3. More use of QR codes providing marketers with integrated marketing campaigns
   
4. More dynamic use of augmented reality, with print communication as the driver.
   
5. The continued growth of ambient media; we are always looking out for something new.
   
6. Smaller print runs becoming more cost effective with digital print
   
7. Going Green - companies are turning more frequently to environmentally friendly solutions to lower their carbon footprints.
8. Shorter turn-around times - in print everyone wants everything yesterday; gone are the days of two week turn-around times.
   
9. All-in-one print mailing solutions became popular towards the latter half of 2011. I expect this trend to boom in 2012.
   
10. Return on investment - finding a marketing solution that consumers can keep offers a greater ROI for brands
    
11. For the FMCG market, interactive bottle hangs are becoming popular and I expect to see greater growth with this application in 2012 - especially those that include a QR code or UFO, which opens to reveal a prize.

Five Printing Trends for 2012

What trends are happening in the world of print for 2012?

 

1. Increased cross-media With the importance of online as a media marketing tool, print has developed features to drive users to your site, including the use of 2D bar-coding/QR Codes which can be read by cell phones. This means that your Print advertising is not a separate advertising option but part of a rich cross over marketing mix. Print still has its own advantages over online and you can see how your advertising campaign can benefit by getting the right mix. Look for more innovations in cross-media as the entire marketing mix is viewed as an interconnecting symbiotic whole.