Choosing the Right Ink

Choosing the right ink combinations can have a dramatic effect on your finished product. Use this handy ink guide to help you make the correct ink selection.

• Black ink, as you might expect, is the most common and least expensive ink.
  
  
• Spot colors and tints are printed with premixed inks. You can choose from among thousands of different spot-color inks. A spot color printed at 100% is a solid color and has no dot pattern. A tint is a lightened spot or process color and is created by printing smaller halftone dots of the base color.
  
  
• Process colors are reproduced by printing overlapping dots (halftone screens) of cyan, magenta, yellow, and black (CMYK) inks. Since CMYK inks are translucent, they absorb some colors and reflect others. To create blue, for example, you combine cyan dots and magenta dots. Your eyes merge the cyan and magenta dots to perceive the color blue. Process (CMYK) printing gives us the ability to simulate photographic images using just four basic ink colors.
  

New Printing Industry Trends

Source - New Printing Industry Trends

The emergence of digital and Internet technologies in recent years have brought about new printing trends that will forever change the printing industry. These printing industry trends have changed the way companies do business from the design to the printing phase of operations.
In Australia, the printing industry has met these new printing trends with open arms as many have updated their workflow and production strategies to meet the changing demands. On the other hand, many of those who never made these important changes have struggled because of the growing competition by non-print and online media.

According to the Rochester Institute of Technology School of Print Media, there has been a growing media competition considering the fact that print advertising is driven by newspaper, magazine and periodical revenues while "the Internet is chipping away at traditional media usage and communication."

Postcard Printing Trends

Postcards are one of the most effective components of a marketing strategy and a really practical way to promote your business. Their main purpose is to connect your company with the potential and existing customers. However, postcards have to be designed well. They have to effectively communicate with your target audience. Providentially, a lot of postcard printing trends have emerged. These postcard printing trends are in the service of the company needs. At the same time, postcards are cost effective.
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What include the good postcard printing trends? Firstly, they are in full color because colorful postcards look attractive and vibrant. Not surprisingly, they have a deeper impact on the minds of your potential clients. Secondly, the standard size (of 4″ x 6″ ) has increased to bigger ones, such as 6″ x 9″ or 7″ x 10″. This switch has provided the postcards to be more stylish, so the companies are much more ready to use them in these sizes. Maybe they will cost a little bit more than the standard sized postcards but the benefits are undoubtedly higher. Also, you can combine different sizes and find out what the consumers like more.The next way of using postcards is as a coupon. Nowadays, there are companies that use coupon postcards in order to promote their business. The consumers can benefit from them because can receive a discount if bring a coupon. At the same time it is good for the company because it gets more traffic.
To conclude, many benefits from postcards can be accomplished both for your company and for your clients. If you have a special event, a big sale or only want to present your company in a few words, sending postcards is a good solutions. It is easy, fast, effective and attention-grabbing.

What is going to be printed in 2012?

Source - thedirectnews.com

As the New Year 2012 finds its space and some time to breathe in the places which are still facing the conflicts. The age old tradition of writing the books on paper using the pen is still followed among the people who taught the world how to write the good and bad ideas to present them well. A writer is forced by media to add spice to the simple words. Whatever way you write, it has to sell and it has to find its readers.
Worth of a writer cannot be decided by the publication house but it can certainly put you off track. A writer waits to be known as an author. Lots of writers spend good time figuring out what is worth of writing. Unfortunately the media studies lead nowhere. I try to list the some of the things which can make sense. The list below is without any claims and of course if you consider them for serious writing; please consult the research group of your publishing house which will run the statistical tools to determine whether a book must be printed.