When you're thinking about how to design a brochure, start
by asking clients why they think that they need a brochure. Then, they
need to define their objectives. Sometimes they just want one because
their last brochure didn't work. If they've come up with a brief for
you, take a step back from that and look at exactly what it is they're
trying to achieve.
02. Limit your fonts
You don't need many fonts when you're thinking of how to
design a brochure - just a heading, subheading and body copy font. But
we see it all the time in student portfolios - people think they need to
find a headline font nobody has ever used before. Clients will usually
take the lead on fonts as they'll often have a corporate identity in
place.
03. Take stock of your paper stock
Talk about paper stock before you put pen to notepad, let
alone go as far as switching on your computer. If you're working for a
client, ask if it has to be the standard A4. Find out if they've
considered using uncoated paper, for example. there a great post here on making a paper choice.
04. Get your copy right
Great copy is often the most undervalued element in brochure
design. A lot of people don't understand that copy needs to be
considered as part of the overall design concept.
At the early stage of any brochure design project,
experiment with the copy to see if it needs reworking. Headlines aren't
something to just drop in later. Here's a great copy writing guide.
05. Put readers first
When thinking of how to design a brochure, keep the end
purpose in mind. Is this a brochure that's going to be posted out in
response to requests made on a website? Is it a giveaway at an
exhibition, or a leave-behind brochure? When someone opens it, what will
it say to them? Design for that person, not for yourself.
06. Think of simple statements
You want to know how to make a brochure that stands out,
right? Sometimes the simple ideas are the best. If a client has decided
they want lots of cliched images to get a particular point across, it's
probably better to scrap them. The solution might be to use a
typographic cover instead, and make a very literal statement about what
they want to say.
07. Set pen to paper
Break out the layout pads and try drawing and sketching
ideas to start with. We brainstorm everything among everybody - Toast
projects start life on layout pads with pencils and pens. What we don't
do is take a brief, go away for two weeks and then present three
concepts to see which one the client hates the least.
08. Keep what works
Don't try to be wacky or different just for the sake of it
when you're thinking of how to design a brochure that gets noticed. For
example, most designers use the same 10 to 20 fonts across a lot of the
projects they work on. There are sound design reasons why Helvetica is
used a lot, and why Rockwell is a good headline font.
09. Make a good first impression
Brochure designs need to fit in with what the client does as
a business. Charities don't want luxury brochures that'll make people
think they've spent a lot of money on them, whereas a new product might
need a brochure that looks amazing on an exhibition stand beside it.
10. Shoot sharp
To make a product brochure pleasurable to flick through, you
need good photos. If you're using stock imagery - budgets don't always
stretch to a photoshoot - try to find pictures that don't look like
they're stock images. Never cut corners with images.
There’s no reason why you can’t create a brochure that is both cost-effective and beautiful.
Whether
you need 10 or 10,000 copies, brochure printing can be an expensive
business. So how do you know that it's money well spent? And what can
you do to save some cash without skimping on design or print quality?
Here are some key factors to take into consideration.
01. Size and page count
When
you're trying to be economical, it's tempting to just try and fit as
much content and as many images as possible onto fewer pages. This is
rarely a good idea, and can easily look cramped, cluttered and
unprofessional, yet brochures don't always need to be heavy or large to
have the desired effect and create a strong impact. Clear and concise
copywriting will ensure that you only include the information that is
necessary, and where design is concerned, less is very often more.
A
letterhead is the heading at the top of a sheet of letter paper. Having
a professional letterhead design is very important for your business.
That heading usually consists of a name and an address, and a logo or
corporate design, and sometimes a background pattern.
In this collection we have compiled 45 beautifully creativeletterhead designto
inspire you to create your own. If you have any of your own letterhead
design, we’d love to see them in the comments. Just share a link to your
own website below!
Having a cool and attractive business card
is always an advantage for an individual or company as they can always
solidify a first impression. It usually bears the information about your
business and company or individual. Getting a transparent business card is the latest and modern trend in the industry. The transparent business card is becoming the latest trends in advertising.
In this collection, you can see some best examples of transparent business cards
that look stunning and impressive. Most of these cards are made from
PVC plastic. Check this out if you would like to be creative in
designing your own business card. So, feel free to browse through this
collection and get inspired. Be amazed!
Businesses want to always offer the best to their customers, whether it
is products, services, or marketing materials. This is their only way to
get loyal patrons who will be willing to invest their hard-earned money
on the business. Some will try to be as creative as they can be just to
capture peoples attention while others will offer extremely low prices.
Creativity or low prices, gaining peoples interest and loyalty will
basically depend much on how you market your business. People will often
base their decisions on how effective you are in convincing them to
invest their money on you.
This will require you to establish a
tight marketing program that will let you get in touch with your target
customers successfully. With todays technology, it should be easy for
you to produce marketing materials that will suit your business. But
sometimes, you dont have to look any further in order to find the
perfect material to invest in. Some of the proven and tested old
marketing materials are still effective today as they were in the past.
Take the brochures as an example.
Many people completely overlook business cards when starting up their
new company, mainly due to the capabilities of social networking on the
world wide web. However, traditional networking is still a very
valuable source when looking for new customers and clients, and the best
way to network in the “real world” is by word of mouth. In most cases
family members, friends and other members of the public forget about new
start-up companies (which is unfortunate), therefore they need
something to remember you by. You guessed it: a business card.
If you want potential customers/clients to hold on to your business
card, it needs to stand out from the crowd; it needs to be something
special. This amazing compilation showcases some of the freshest
die-cutting trends used in business cards – so get your thinking cap on
and start designing your business card now. After all, it is likely the
most powerful piece of card your company will ever see.
Square-Cornered Cards
These business cards are the same size and shape of common,
standard-sized business cards but with a slight twist. The die-cutting
process has been used to cut shapes out of the business cards, making
them much more interesting and appealing.